Find today the strengths and weaknesses of current and potential competitors. 💪
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We’ll choose your industry top 3 to 5 competitors for the analysis. We consider competitors you come up against on a regular basis and where you have similar capabilities
We all start our buying process with an online search, so this is the most obvious place to gain an advantage or lose the advantage.
Examples of strengths we include: online presence, ads position, company size, location, focused value proposition, specific target market, deeper or broader offering, faster delivery, lower price, certain quality standards, etc.
Weaknesses should be considered in the context of the market where you compete. Examples of weakness we include: small or non-existent sales team, low gross margin, low net profit margin, low cash flow, poor website structure, non-mobile responsive design, & etc.
Based the data we will gather from competitors analysis, we will be in a position to identify your business opportunities against competitors.
Competitive analysis is a way to identify competitors, and understand competitor’s strengths and weaknesses in relation to yours. It helps you gauge how to curb competitors and refine your strategy.
This analysis help you avoid costly mistakes.
There are several markets where it is relatively easy to name every competitor, so it’s recommended you do so if possible.
If you are selling in a market with dozens of competitors, it is unrealistic to collect and maintain information on each one. In this case, it would be inefficient to analyze every single one of your competitors.
We always find the top 3-5 competitors in your niche and we gather data from them for our competitive analysis.